7 March 2017
Islay malt calls on fans to share in a nose, taste and toast for beloved Manager
It is ten years since Ardbeg’s beloved Mickey Heads took charge of the single malt whisky’s untamed spirit. To celebrate the acclaimed Distillery Manager’s decade at the helm, the world’s smokiest, peatiest Islay malt invites fans across the world to pour a dram of Ardbeg and give three cheers for Mickey, with a nose, taste and toast.
In 2007, when Mickey was appointed, Ardbeg was a very different place to the one the cult malt’s loyal following knows today. Saved from extinction by The Glenmorangie Company only a decade previously, it would require years of devotion to complete the Distillery’s resurgence on its remote Scottish island home. With Islay native Mickey at the forefront however, Ardbeg has gone from strength to strength. Today, it is the world’s most highly awarded smoky malt, while Mickey was singled out as Distillery Manager of the Year at respected industry awards in 2014.
In honour of Mickey’s decade of dedication to Ardbeg’s enduring spirit, the Distillery calls on smoky malt whisky fans to join in a worldwide three cheers, with a nose, taste and toast of their favourite expression, be it Ardbeg Ten Years Old, Ardbeg Uigeadail or Ardbeg Corryvreckan. Ardbeggians are invited to film and share their cheers with the hashtag #3cheers, to be part of a special anniversary surprise for Mickey which the Distillery is keeping under wraps for now.
Meanwhile on Islay, Mickey is holding some anniversary tastings of his own. In Ardbeg’s first official tasting videos, he will nose, taste and toast Ardbeg’s three Ultimate whiskies, giving his insight into the expressions that Islay’s wilderness has inspired.
Mickey, who also chairs Ardbeg’s loyal fan club, the Committee, said: “I’ve loved every minute of my years at Ardbeg. The Distillery has grown stronger and stronger in the past decade, and today its untamed spirit is enjoyed by Ardbeggians around the globe. Here on Islay, I’ll be raising a glass of Ardbeg to celebrate how far we’ve come. I hope Ardbeggians will join me to toast The Ultimate Islay Malt. Sláinte!”